Kingpyn – International Influencer Boxing

An international influencer boxing organisation that brought together creators from around the world. We were tasked with launching Kingpyn and growing its presence, specifically in Brazil and the UK.

Our work focused on building the brand’s social media channels from the ground up, securing major partnerships, and promoting two successful events held in London and Dublin.

Our Approach:

1. Influencer Partnerships:
   We worked with top Brazilian influencers like Whindersson Nunes and July Poca to increase awareness of Kingpyn in Brazil, helping establish it as a major name in influencer boxing.

2. Social Media Growth:
   Starting from scratch, we grew Kingpyn’s presence on Instagram, YouTube, and TikTok to over 300,000 followers. Our strategy combined content creation, influencer campaigns, and targeted promotions to reach a global audience.

3. TV and Streaming Partnerships:
   We partnered with major Brazilian TV networks like Globo and international platforms like DAZN, which helped boost Kingpyn’s visibility and reach.

4. Global Reach:
   Kingpyn’s events featured influencers from around the world, including Thailand, Poland, the U.S., Brazil, and more, solidifying its status as a global event with a focus on Brazil and the UK.

Results:

• Social Media Growth: Built Kingpyn’s social channels from zero to over 300,000 followers on Instagram, YouTube, and TikTok.

• Media Impact: Achieved over 800 million social media impressions across two events.

• Partnerships: Secured major partnerships with Brazilian TV networks like Globo and DAZN, creating international visibility for Kingpyn.