Launching Anastasia Beverly Hills (ABH) in the Brazilian Market

Anastasia Beverly Hills (ABH) sought to successfully enter the Brazilian market through their distribution partnership with Sephora.

As a globally recognized beauty brand, ABH needed a strategic approach to increase brand awareness and connect with Brazilian consumers.

Over three consecutive years, we worked closely with ABH to build a brand ambassador program and establish strong partnerships with some of Brazil's most influential celebrities, influencers, and artists.

Our Approach:

1. Brand Ambassador Program:
   We launched a brand ambassador strategy to connect ABH with Brazil’s beauty community. By working with top influencers and celebrities like Luísa Sonza (67 million followers), we boosted ABH's visibility across social media.

2. Content & Video Campaigns:
   We created engaging video campaigns with Sephora to introduce ABH's products to the Brazilian market. These campaigns featured popular influencers to increase brand awareness and drive engagement.

3. Strategic Partnerships:
   We teamed up with local celebrities and influencers—artists, musicians, and beauty experts—who authentically connected with the Brazilian audience, ensuring wide reach and credibility.

Results:

2021:

• Over 16.5 million social media impressions.

• Achieved 290% of their earned media value (EMV) target.

2022:

• Over 20 million social media impressions.

• Achieved 340% of their earned media value (EMV) target.

2023:

• Surpassed 23 million social media impressions.

• Reached 450% of their EMV target.