Privacy Content Platform

Privacy, the largest content sales platform in Latin America, was looking to scale and diversify beyond its initial focus. James Sadler and Matt Slevin were brought in for a strategic year of growth, with James as the Fractional CMO.

Our Approach:

• Media Expansion: We grew the media team and invested heavily in paid ads.

• Creator Growth: Built creator reward schemes and incentivized content creation both on social media and behind the platform's paywalls.

• Collaborations & Events: Organised events and collaborations that expanded Privacy’s reach and established it as a brand that creators and audiences could connect with.

• Global Expansion: Led Privacy's expansion into key markets.

• Category Diversification: Helped Privacy branch into new content categories like comedy, music, fitness, and sports.

Results:

In one year:

• User Base: Increased from 20 million to over 35 million monthly users.

• Paying Customers: Grew from 9.5 million to over 19 million active paying customers monthly.

• Creators: Expanded the creator base to 200,000, with 80,000 actively contributing.