Privacy, the largest content sales platform in Latin America, was looking to scale and diversify beyond its initial focus. James Sadler and Matt Slevin were brought in for a strategic year of growth, with James as the Fractional CMO.
Our Approach:
Media Expansion: We grew the media team and invested heavily in paid ads.
Creator Growth: Built creator reward schemes and incentivized content creation both on social media and behind the platform's paywalls.
Collaborations & Events: Organised events and collaborations that expanded Privacy’s reach and established it as a brand that creators and audiences could connect with.
Global Expansion: Led Privacy's expansion into key markets.
Category Diversification: Helped Privacy branch into new content categories like comedy, music, fitness, and sports.
Results:
In one year:
User Base: Increased from 20 million to over 35 million monthly users.
Paying Customers: Grew from 9.5 million to over 19 million active paying customers monthly.
Creators: Expanded the creator base to 200,000, with 80,000 actively contributing.
